From Crisis to Growth
Healthcare Provider | NHS Patient Assessment Service
The Challenge
This healthcare provider was at breaking point. They'd just lost the re-tender for a core NHS service they'd delivered successfully for years. With confidence shattered and no clear pipeline, the future looked uncertain.
The Situation
Their approach to bidding was chaotic—no process, constant firefighting, and submissions that rarely hit the mark. Something had to change, fast.
What We Found
- Questions misunderstood or ignored entirely
- Poor explanation of their service offer
- Vague social value responses
- Heavy text with poor visuals
- 75% copy-and-paste content
Pipeline Reality
Worse still, 80% of their "pipeline" was wishful thinking—opportunities that had already closed or never existed.
How We Helped
We didn't just advise—we rolled up our sleeves and worked alongside them to create sustainable change.
Pipeline Reset
Senior leaders contacted every prospect to rebuild genuine opportunities and create a realistic pipeline.
Service Redesign
Facilitated workshops to create a compelling new service model that differentiated them from competitors.
Social Value Training
One-day session to help them articulate their community impact and create credible social value responses.
Process Foundations
Implemented simple, sustainable bid structures that could be owned and maintained by the team.
Hands-on Support
Led two critical tenders to demonstrate best practice and ensure immediate wins whilst building capability.
The Results
Within months, they transformed from a struggling provider to a confident, growing business with a clear strategy.
Won from our first supported tender - a comprehensive NHS patient assessment service contract.
Strong result against the incumbent in another major tender, demonstrating consistent improvement.
Qualified opportunities in pipeline within six months, representing sustainable growth potential.
End of copy-paste culture - every response now tailored with proper leadership ownership.
"We thought we needed a better bid writer. What we really needed was a bid strategy—and someone to help us build it. JQ IQ didn't just fix our problems, they built us a roadmap to growth."